Consumers, beer lovers, do you know your craft beer jargon?

on 04/07/17 at 9:58 am


“…based on Harris Poll data published by Nielsen, illustrates, a large percentage of consumers in the U.S. are unaware of many of the craft beer industry’s buzzwords. Describing a beer as hazy, funky or grassy might sound good on paper; it may not be the smartest marketing move however, considering that few people will understand what you’re trying to say.”