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Abita Brewing introduces canned beer

on 05/02/12 at 1:58 pm


Consumers and loyalists of Abita Beer will have more places to bring their malt beverages starting this week.

“We want our customers to drink our beer more places and more conveniently,” said David Blossman, president of Abita Brewing LLC.

The Abita Brewing Co. has bottled its beer since it opened in 1986, selling “heritage style” bottled beer, which endorses a shorter neck than most modern beers.

“We like it (heritage style) because there’s less head space for oxygen in the beer,” said Blossman.

But the company has been told repeatedly by customers its beer can’t be taken on some parade routes during Mardi Gras or even on some tubing excursions, Blossman said, and customers are ready for a change.

The company has seven main brews, five seasonal beers and three harvest beers but has selected three recipes for its new canned lineup, including Amber and Purple Haze, which will be sold in packs of 12, and Jokcamo, which will be available in six packs.

Abita Brewing Co., now 25 years old, has since acquired state of the art filling equipment from a vendor in Germany. This equipment was introduced first in Germany, and its second point of interest is in Abita Springs, according to Blossman.


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