Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad
on 03/02/15 at 12:00 pmBeer
I have set foot in the Budweiser Research Pilot Brewery. I have met the talented, kind, passionate people who work there. I’ve written about the place as objectively as I could. But as a craft beer supporter, I can’t stand by when the company airs a commercial like they did during Sunday’s Super Bowl broadcast.
Never has the oh-so-popular internet adage of “SHOTS FIRED” been so applicable as it was when Anheuser unveiled a new, third-quarter Budweieser ad titled “Brewed the Hard Way.” Over the course of a minute, we learn that the brand is embracing its “macro” title and doesn’t feel at all threatened by craft brewers and their flavorful, unique products as those craft beers continue a decade-long surge in popularity and relevance. In fact, Anheuser is so non-threatened by craft beer that it saw fit to spend $9 million on a 60-second Super Bowl ad just to make sure you were aware of that fact. Because that’s what a company does when it’s definitely not being threatened.