Anheuser-Busch Punches Back Water Scandal With Ad Campaign

on 04/03/13 at 9:20 am

Beer

a1-Busch this morning responded to a string of lawsuits, including one filed Thursday in Dallas, accusing it of watering down its beer for profits.

You can see for yourself on page A16 of the Sunday Houston Chronicle: A clever full-page advertisement featuring one of the company’s canned waters that it distributes for free during times of disaster. (Read here about A-B’s laudable efforts during the rampaging wildfires around Bastrop in 2011.) The ad is on page 15 of my @nytimes today and I assume it is running in papers elsewhere around the country as well.

The company, part of Anheuser-Busch InBev, the world’s largest brewer, also took its campaign to social media, promoting its message on Twitter.

The ad cites the 71 million cans of water it has donated for relief efforts across the world and pledges that “the beer in your hand is the best we know how to brew.”

 

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