Another soul-less beer hits the shelves as Budweiser unveils new lighter beer

on 30/01/12 at 10:05 am

Beer

The much-hyped new beer, Bud Light Platinum, from Anheuser Busch InBev has finally hit shelves.

Touted as not quite Bud Light, and not actually Budweiser, the beer is said to “appeal to a key group of beer drinkers and expands consumer occasion.”

Bud Light Platinum has 6 percent alcohol by volume and 137 calories. In comparison, top selling Bud Light has 4.2 percent alcohol by volume and 110 calories. Budweiser, meanwhile, has 5 percent alcohol per volume and 145 calories.

Some industry analysts say the new Platinum beer may turn out to be a “faux-spirit infused beer,” such as Bud Light flavored with a hint of tequila, a move toward the faster growing craft beer trend.

As overall U.S. beer sales by volume dipped 1 percent in 2011, the craft beer industry grew by 11 percent, the Brewers Trade Association reports.

The new beer’s bottle sports a blue and gray label, similar to the Bud Light Label. It comes in time for the Super Bowl on Sunday.

SOURCE: gantdaily.com

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