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Beer Auctions Are a Real Thing Now

on 15/08/13 at 5:41 pm


imagesHow much would you pay for the “best beer in the world”?

As the white-hot craft beer craze keeps building, it was perhaps a matter of time before a black market formed. Recent case in point: The Alchemist’s Heady Topper, a 8%abv Double India Pale Ale with a perfect 100-point rating on both BeerAdvocate and RateBeer, two popular, user-generated ratings sites, has been hoarded and later resold illegally. The brewery, of course, is taking action. What’s going on here? How much would you pay for the last bottle of the best beer you’ve ever tasted?

How about $1,000? It’s happened alright. Crazy, you say? Maybe so. But—and we’d love to hear your take in the comments below—is there really any difference between paying for a highly-rated beer that is exceedingly rare and a highly-rated, super scarce wine, whiskey, or other precious bottle? Read on for more background on the black market in beer, and the newly sanctioned auctions taking their rightful place.