Beer fuels Brazil’s World Cup fever

on 26/05/14 at 10:34 am

Beer

20100629brazilfansRIO DE JANEIRO: Beer and football make a powerful team in Brazil which is bracing for a drinking bonanza when it hosts the World Cup.

The passion for football is well-known – it has won the World Cup five times.

Brazil is also the world’s third largest beer producer – more than 13 billion litres of the stuff in 2013. Such is the country’s love of the beverage that you can even buy beer-flavored ice cream.

When the sun is baking the sidewalks off Copacabana beach, the first reaction seems to be to order a beer that Brazilians always say arrives “stupidly” cold.

A recent survey commissioned by brewing giant Ambev, the country’s largest company by market value, asked Brazilians to list their national passions. Seventy-seven per cent named football; 35% said beer.

Now brewers are anticipating a beer boom during the World Cup Brazil will host from June 12 to July 13.

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