Beer's new gold-standard Pale Ale is rapidly gaining popularity among American drinkers & brewers
on 06/10/10 at 3:17 pmBeer
The quest for top honors in American craft brewing has come here, to a hotel ballroom marked “restricted access.”
More than 140 bottles of American-style India Pale Ale sit stacked in donated Bud Light and King Cobra boxes, labors of hop love brewed by a cast of characters that includes an organic chemist, a man with a grim reaper tattoo and a guy who wants to make a beer that tastes like orange sherbet mixed with hot fudge ice cream.
During the next nine hours, beer identified only by number will get sniffed, scrutinized, swallowed and spit out by judges at the 29th annual Great American Beer Festival, the world’s largest beer competition.
Only one American-style IPA will win gold, making it the craft beer equivalent of winning “American Idol.” Since 2001, no other contest category has been as competitive. “Every brewer wants this one,” as one judge put it.