BrewDog: Kegs are the future

on 28/10/10 at 12:43 pm


The boss of controversial Scottish brewer BrewDog has hit out at cask ale for failing to attract younger drinkers – declaring keg ale the “future” of craft beer.

James Watt, BrewDog’s co-founder and managing director, made the comments as the company opened its first bar, BrewDog Aberdeen – which sells 12 draft beers exclusively from kegs.

“I don’t think cask is an appealing way to get people into beer,” said Watt. “Cask is more sleepy, stuffy, traditional and just has this kind of stigma attached to it which isn’t going to get young people excited.

“It’s all CAMRA, beards, sandals, beer bellies, hanging out at train stations at the weekend. We think keg beers could be the future of craft beers in the UK.”

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