Bud Light Platinum: a craft beer? Nice try, AB InBev but no cigar

on 11/11/11 at 11:39 am

Beer

Image Credit: BuzzFeed.com

Budweiser plans to introduce a new beer in January called Bud Light Platinum that it hopes will appeal to a “key group of beer drinkers.” We know what that means: Budweiser – or Anheuser-Busch InBev, the multinational corporation that owns the Bud brand — believes this beer will appeal to craft beer enthusiasts.

Nice try, A-B InBev.

There is no universally accepted definition of “craft beer” – a fact that beer writer Andy Crouch highlighted in a recent article — but what Budweiser does isn’t it. “Craft” suggests the beer has been handcrafted, with care, with perhaps more attention to how good the beer is than to how much the product will increase a company’s bottom line. (Side note: I’m not sure how A-B InBev can call this new beverage a “light beer” when it has more alcohol than regular Budweiser and only 8 fewer calories.)

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