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Budweiser Clydesdales Being Ditched For Craft Beer Hipsters

on 02/12/14 at 6:52 pm


clydesdales1-e1416881206661The iconic and beautiful Budweiser Clydesdales are being given the proverbial boot – or hoof – as it may be, and the horses won’t be seen for this year’s holiday advertising campaign. Yes, the powerful horses that have been used in Budweiser’s commercials since back in 1987 aren’t going to be there anymore because the company is targeting a younger audience who likes craft beers more.

According to US News, Budweiser is going to place their advertising focus and their marketing money on garnering the attention of a younger crowd.

For over two decades, the beautiful animals have brought attention to Budweiser in their commercials for the holidays and the Super Bowl. They’ve kicked footballs, played in the snow, and even made friends with some smaller animals such as dogs and cats.

Now, Budweiser is looking to focus on younger crowds as they’ve found out some disturbing statistics.