The changing world of beer aficionados

on 22/10/10 at 8:33 am


This Bud’s for you, guys. After all, guys love beer. It is overwhelmingly a male beverage, with men accounting for about 75 percent of the volume consumed. A large number of these beer drinkers are white and favor domestic light beer, followed by domestic draft beer.

Here’s where the foam gets murky, however. More women are converting to beer, trending to specialty beers. According to, some emerging trends are breathing new life into the beer industry.

The sale of beer to women is a growing market.

Women currently account for 25 percent of beer consumption in the United States.

Women between the ages of 21 and 30 are drinking more beer than women in other age groups.

Beer drinking among women in the 50-plus age group is on the increase, too, a fact that has not gone unnoticed among beer advertisers worldwide.

{Full story via the Herald Tribune}

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