Very cool new type of beer can takes gold in packaging awards

on 06/10/10 at 4:06 pm


Whilst the action on the pitch at this year’s World Cup may have been a disappointment for some, SABMiller and Crown Holdings Inc. are celebrating success off the field.

A brand new type of beer can, which was developed especially for Castle Lager and launched during the World Cup, has taken the main prize at the packaging industry’s annual awards. The Event Can won the Alcoholic Beverages category at the Starpack awards but was also declared the overall winner of 2010.

Developed by leading metal packaging manufacturer Crown Holdings, Inc. the ‘full aperture end’ was the first beverage can in the world that allowed the entire can lid to be removed, turning the can itself into a drinking cup.

Boozenews Editor: How come nobody thought of this before?!

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