Craft Beer Uses 4 Times As Much Barley As Corporate Brew
on 21/01/15 at 11:02 amBeer
For decades, US beer lovers have denounced corporate-made brew as watered-down swill. Just how diluted is the product peddled by the two enormous dinosaurs that dodder over the US beer market, InBev (maker of Bud) and MillerCoors? In a delicious new report, the US Department of Agriculture has numbers.
Most beers, industrial or craft, get their substance—what experts call body, or mouth feel, as well as any sweet and toasty flavors—from malted barley. (Malting is the process of germinating barley grains, which frees up their sugars for fermentation.) The USDA researchers crunched data on the US barley and beer markets, and found that craft brewers on average use four times more barley per barrel of beer than the giants do.
Which makes craft beer seem like a bit of a bargain. A six-pack of Miller Light retails for about $5.50 in Texas, while typical craft beers go for about $10 per six—not even twice the price for four times the barley (and flavor). (Craft beers also tend to contain much more of the other main ingredient in beer, hops). In essence, Big Beer (like Big Almond) has hit upon a profitable strategy for reselling tap water at a high markup.