Cubs fans worrying about losing— their beer

on 05/09/11 at 5:00 pm

Beer

Tim Fleming and Jennifer Miller took the plastic cups of Old Style from the Wrigley Field vendor, then tapped the beers together as if making a champagne toast.

This workingman’s brew is as much part of the lore at the home of the Cubs as bricks, ivy and the billy goat curse blamed for the team’s long championship drought. So news that Pabst Brewing Co. might pull the beer from the ballpark after six decades doesn’t sit well with Miller and other loyalists.

“Not acceptable,” she said.

With no pennant race to worry about, fans are buzzing both at Wrigley and on the Internet about the prospect that the team will end one of the most amazing streaks in sports: the 61 years with Old Style.

According to a published report, billionaire C. Dean Metropoulos fired off a memo to senior staffers shortly after he bought Pabst last year that he wanted to “exit the Cubs deal” in favor of spending more to market Old Style Light.

FULL STORY

Enhanced by Zemanta