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For realz? Scots lead the way for drinking alcohol-free beer

on 25/08/14 at 4:13 pm


indexIT has long been the butt of uncomplimentary jokes but brewers of alcohol-free beer are enjoying the last laugh.

A new survey has revealed that non-alcoholic beer is increasingly socially acceptable.

It found that 48 per cent of adults in Scotland have tried alcohol-free beer compared to the national average of just 43 per cent.

More than 20 years on from Billy Connolly’s famous adverts for Kaliber alcohol-free lager, the market for non-alcoholic beers has risen sharply.

According to industry data published for the first time today, sales in supermarkets and off-licences have risen by almost 10 per cent in the past year as drinkers attempt to reduce their alcohol intake.

The new research indicates that almost half of people – 49 per cent of British adults – believe alcohol-free beer is more socially acceptable than it was five years ago. This research is backed up by industry data showing significant growth – 8.4 per cent – during 2013-14.

The findings are the result of a ComRes survey for AB InBev UK, which also indicated that 43 per cent of British adults have tried alcohol-free beer, with more than half of men (54 per cent) having consumed the beverage.

In addition, 59 per cent said they would feel comfortable ordering alcohol-free beer in front of friends in a pub or restaurant.

The most likely reasons for trying alcohol-free beer given by the British public were that they were driving (46 per cent) or they were curious (39 per cent).