Historic 1975 article about beer by music critic, Robert Christgau. Only 70 breweries way back then…now, happily, about 1500 & counting!

on 07/07/10 at 8:39 pm


The Great Gulp: A Consumer Guide’s (sic) to Beer:

“Eighty percent of the beer in this country is consumed by 20 percent of the drinkers. That’s why the most effective beer slogan ever conceived claims that its product is the best beer to have when you’re having more than one. Oui‘s consumer guide to beer, presented herewith, has been devised for the 80 percent of American beer drinkers who care about that first one.”

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