Germany’s fanciest beer makes its Asian debut in Bangkok for $165 a pop
on 03/03/11 at 12:08 pmBeer
“Super premium” German beer Fürst Wallerstein 1598 Edition privée, once brewed privately for the house of Prince Carl-Eugen zu Oettingen-Wallerstein, will soon be on sale in Thailand.
Prince Carl-Eugen himself came to Bangkok for the recent launch at the Dusit Thani hotel, marking the brand’s first move into the Asian market.
“The family has been brewing just one brew for each year for private use only since the beginning of the brewery [in 1598],” said the prince in a news release. “I am releasing the brew to the public to show the market a different kind of brew -– for the taste and love of beer — and also to show the world what a traditional German premium beer is like.”
The lager is marketed as full-bodied, with a light fruity sweetness. When it hits the Thai market in August, it will be priced at about 5,000 baht per bottle ($165 U.S.), with only 1,000 bottles for sale the first year.
And we thought sipping a Singha in a hotel was expensive.