Hear! Hear! Women crucial to future success of craft beer in U.S.
on 05/05/11 at 12:51 pmBeer
A. With our population exploding, there should be plenty of up and coming market share
B. All the existing craft beer drinkers, silly
It’s time for more women consumers to engage in American Craft Beer. Why? Well, if you’re a woman who likes beer, let me answer that with a few questions. Do you enjoy American craft brews? Do you know what “craft” means? If you do, how often do you partake? What brands do you support and why? Do you recruit other women to enjoy it too?
You may know that women influence 80 percent of purchases across all categories. What you may not know, is that only 25 – 29 percent of American women of legal age enjoy beer. That’s way too low to really call it the “All American Beverage,” when clearly far less than half of the female population isn’t enjoying it. In order to support the health, existence, and growth of the more than 1,700 existing craft breweries and the 600+ breweries in planning, more women will need to engage.
How do you engage in craft beer? Do you buy it and share it? Do your friends get excited (or tired) of you offering new beer suggestions to try? Do you talk about beer with anyone who will listen, or is it a closeted kind of situation? Do you notice or seek out beer education opportunities to learn more about the incredible beverage in your glass?
Women are the future of craft beer in the US of A because they are the seriously under-tapped, misrepresented, and often overlooked market that can be developed to help sustain the entire craft beer community. If you’re a woman, you need to stand up and say, “Yes! I want to know more and drink more American craft beer.” Demand to be heard and respected as part of a viable market share, not some token or niche market. A 50.9% global population segment is hardly a niche.