In New York, Lost Tribes beer company resurrects ancient brews
on 17/10/12 at 6:33 amBeer
Beer because Itzkowitz, 26, is a co-founder of Lost Tribes, a beverage company that makes microbrews derived from ancient recipes held dear by Jewish cultures from exotic parts of the world. And Shabbat because Itzkowitz, an observant Jew, still has a few deliveries left to make before sundown.
“It’s all about the pale ale,” Itzkowitz tells JTA by phone on his way to a delivery in the Bronx. “You need a balance of the perfect amount of hop with a little malt. It needs to tickle your taste buds and have a little buzz, too.”
The idea behind Lost Tribes, which is less than a year old, was born in 2009 when three of the company’s five founders ventured to Israel to learn more about the country’s budding microbrewery industry and come up with ideas for their own beer.
They spent a lot of time with Jews that some say hail from the 10 lost tribes of Israel — Ethiopian Jews, said by some to be descendants of the Tribe of Dan, and Indian Jews, said by some to be from the Tribe of Menashe.
“We were exploring, looking to find new recipes, and Jews from all these interesting places kept approaching us about their family recipes,” Itzkowitz said. “They were worried that these ancient recipes, which are thousands of years old, would be lost, since nobody was selling them on a commercial scale and their kids didn’t know them.”
The three collected recipes, took notes and, upon their return stateside, began working with a brewmaster to test the recipes and develop the beers for commercial sale.