Interesting Meditation: Craft Brewing Faces an Identity Crisis

on 11/08/10 at 12:45 am


“As I was tap-tap-tapping out some (maddeningly terse) tweets over the past week, I was amused—then alarmed—to realize just how much I draw attention to the “craft” aspect of the multitudinous new drafts we tap with tenacity. Other adjectives I found myself over-employing in the tweet-osphere included “authentic,” “real,” “honest,” “true,” and “traditional” (apparently, in my quest for concision, terms that I tend to use in the longer format of conversation, like “uncompromising” and “microbrewing,” just seem to teem with too much “character” for Twitter…).”

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