Jerusalem Beer Festival 2011
on 14/08/11 at 5:41 pmBeer, EVENTS
When the first Jerusalem Beer Festival launched seven years ago, many people were skeptical about the organizers’ sobriety. With almost no legacy of beer brewing in Israel, no one expected the event to be much of a success.
Today, the now annual event has become a fixture on the capital’s culture calendar.
“Every year there’s even more interest than the year before; there are people who wait for the Jerusalem Beer Festival to take place,” says Eli Giladi, the event’s producer. “We’re known for our high quality. This is not a drunken teenager bash. This is a festival that celebrates the art of beer-crafting.”
More than 100,000 liters of the precious gold liquid will be on tap at the two-day event, August 31 to September 1, 2011. Organizers expect 20,000 people to stop by.
Most of the 150 brands that will be represented at the festival are award-winning international beers. Among them expect to find Erdinger, Bischoff, Hoegaarden, Kozel and Chimay. But Giladi points out that the Israeli-made ales featured at the festival are just as deserving. Dancing Camel and Pavo, for example, are highly regarded. And they come in very Israeli flavors, too.
Dancing Camel, a Tel Aviv brewery, is well-known across Israel for its unusual ales. The nine currently in production include Pale Ale (with Israeli date honey), Six Thirteen – 5768 Pomegranate Ale (fruity) and ‘Trog Wit (with etrog, or citron, fruit). Pavo, based in Zichron Yaakov, makes five types of beers including Reddish Lager (fruity), Wheat (banana and cloves aftertaste) and an Israeli take on Indian Pale Ale (fruity hops and caramel aroma).
“We’re offering a better variety of beer this year at the festival,” Giladi says. “From sweet beer to bitter beer to flavored beer, light beer, heavy beer … you have the chance to taste beer in genres that you don’t usually find. We provide an opportunity to taste beers that are usually hard to get. We challenge the audience.”