LSU To Sell School Branded Beer

on 29/07/11 at 1:00 pm

Beer

Louisiana’s flagship university is collaborating with a microbrewery to launch its own beer, with sales planned to start during the fall football season.

The LSU-licensed blonde ale, produced by Baton Rouge-based Tin Roof Brewing Co., will be offered on draught and in cans and will be tied into a food science training program to teach students about fermentation.

“Wineries and breweries are popping up everywhere. It’s a really valuable thing that people can learn. For us, it’s just a great opportunity to partner up with LSU and teach students something that’s really cool,” said William McGehee, an LSU alumnus and one of the two owners of Tin Roof.

Tin Roof, located about a quarter-mile from the university campus, rolled out its first beers in November 2010. It started through assistance from LSU’s small business incubator, so the partnership was easy to continue with an LSU-branded beer.

University food science professors worked with Tin Roof on the recipe for the new beer, the professors will help with brewing and quality control measures, and students will be taught classes in fermentation science at the brewery starting this fall, McGehee said Wednesday.

Business students already have worked on branding, imaging and marketing for the new beer, said Charles D’Agostino, executive director of the LSU Louisiana Business and Technology Center, the incubator that helped Tin Roof start its business.

{FULL STORY via All About Beer}

Enhanced by Zemanta