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Maintaining clean beer lines ensures tap taste quality

on 01/11/12 at 11:41 am


Beer line cleaning entrepreneur ensures that taste is quality.

Caught in a job layoff when the nation’s economy tanked, Willie Priaulx found a new career in a really lousy glass of beer.

Priaulx (pronounced PREE-oh) founded Draught Line, a tap beer line cleaning business, about a year ago.

That bad beer was served up during a Friday night fish fry and “was literally undrinkable,” he said.

A home brewer for 20 years, he decided on the spot to start the tap beer line cleaning business.

“I knew the importance of having beer taste the way the brewer intended,” he said.

There’s more to serving up a draft beer than simply pulling the tap handle and letting the pilsners, lagers and ales flow.

There are a variety of things that can diminish draft beer’s taste. None of them are hazardous to human health, but they sure can wreck a good brew, Priaulx said.

“It’s important to remember that beer is a food product and to treat it as such,” he said.

Beer line cleaning involves more than running some cleaning fluid through the lines and then running some water through the tap.

Priaulx cleans beer lines according to standards set by the Brewers Association, a national trade group, he said. The cleaning process involves a number of steps and needs to be done every two weeks, he added.

A properly maintained draft beer delivery system “just makes sense,” Priaulx said. “The customer gets a great-tasting beer, and the establishment is serving beer the way the brewers intended.”