Munich Marks 200th Anniversary of Oktoberfest With Brewer Truce

on 17/09/10 at 1:15 am


Photo: Fabrizio Bensch/Reuters Members of a traditional costume group toast with mugs of beer at the opening of the Oktoberfest in Berlin, September 15

Munich’s six main breweries are usually locked in bitter competition. But this year, they have taken the unprecedented step of joining forces to create a special beer in honor of the 200th anniversary of the Oktoberfest. The move follows a recent drive to strengthen the festival’s folk traditions.

The six Munich breweries that supply the Oktoberfest are notoriously fierce rivals. But they have buried the hatchet temporarily this year and collaborated to craft a special historic beer marking the 200th anniversary of the festival, which starts on Sept. 18.

“This kind of cooperation is unprecedented,” Stefanie Scharpf, a spokeswoman for Inbev, the Belgian-Brazilian group that owns Löwenbräu beer, told SPIEGEL ONLINE. In an act of homage to Bavarian culture, the city’s master brewers concocted a top-secret recipe for a strong brown ale called “Jubiläumswiesnbier,” meaning Oktoberfest Jubilee Beer.

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