Oskar Blues renaming Gordon ale

on 16/01/11 at 11:18 pm

Beer

Goodnight, Gordon.

Longmont’s Oskar Blues Brewery is renaming its Gordon Imperial Red ale after receiving a cease-and-desist letter from a veteran of the craft beer business.

Gordon Biersch Brewing Co. — a San Jose, Calif.-based brewery that is a separate entity from the similarly named restaurant chain that merged with Rock Bottom Restaurants — contacted Oskar Blues’ founder last month, saying the imperial ale infringed on the Bay Area brewpub’s trademark.

“They just asked us to not use the name Gordon, and we obliged,” said Dale Katechis, Oskar Blues’ founder. “We did not want to get into an argument with them, even though it was named many years ago in tribute.

“There’s no lawsuit. We agreed to change the name.”

After a Feb. 19 launch party, Oskar Blues will release the new Gordon: G’Knight. Like its predecessor, G’Knight was named in tribute of Gordon Knight, a founder of area craft breweries and pilot who died in a helicopter crash in 2002 when he was fighting the Big Elk Fire.

Oskar Blues released the Gordon ale in 2003, a year after Katechis and crew started hand-canning beer in a barn adjacent to his Lyons restaurant. Oskar Blues experienced explosive growth in the years since, and Katechis admits that his young brewery could have done a better job in the early days of dotting the Is and crossing the Ts.

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