Pro golfers want in on craft beer boom with new product line

on 22/10/14 at 10:26 am

Beer

A threesome of pro golfers have teamed up to create some new options for the 19th hole.

635493472879580024-Slide1With the help of Florida-based brewer The Brew Hub, PGA tour members Graeme McDowell, Keegan Bradley and Freddie Jacobson are teeing up a line of new craft beers targeting golfers.

The three beers — G-Mac’s Celtic Style Pale Ale, Keegan Bradley’s New England Style Lager and Freddie Jacobson’s Scandinavian Style Blonde Ale — will initially be available this month on draft at select Florida golf courses and on-site restaurants and country clubs. The beer will be available in cans in December and bottles during the first quarter of 2015. Distribution will expand to grocery stores, bars and other restaurants in Florida and then to other regions.

Golf and alcoholic beverages have gone hand in hand for years. Twenty years ago, David Frost bought his own winery in South Africa, and in 1996 Greg Norman started his own, too. Since then, golfers from Annika Sorenstam to Mike Weir have launched wine labels.

But this is the first swing at beer for golfers. “For some reason, all the golfers previously have always ended up in wine, and we just felt there was a natural gap with the golf-beer connection,” Jacobson says.

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