Ready to revive National Premium beer brand?
on 25/09/11 at 8:05 amBeer
For decades, National Premium has been a hazy, distant memory. Stored-away memorabilia and faded beer ads were all that remained of its once-storied legacy.
But Tim Miller, an Easton real estate agent, has acquired the trademark and plans to bring the beer back to the Baltimore market by next baseball season. He has secured the formula and announced a new logo. Capital investment and brewing are next.
National Premium’s comeback will test the already-stretched trend of revived beer brands that includes Schlitz and Pabst Blue Ribbon. But if Miller succeeds, it would be the second iconic Baltimore beer brand, after National Bohemian, to return.
“Natty Boh is brewed out of North Carolina. There’s nothing local about it but its heritage,” Miller said. National Premium’s “going to be a Maryland-owned beer again.”
The original National Premium, with a recipe dating to 1934, was popular in Baltimore in the 1950s and ’60s and was seen as a pricer, more critically acclaimed alternative to National Bohemian.