Everything old is new again. Rheingold beer making a comeback

on 01/11/10 at 8:48 pm

Beer, Industry

Rheingold is back, and all that comes with it.

Rheingold Beer, once the best-selling beer in New York, has been relaunched by Wilton-based Drinks Americas. The company purchased Rheingold in 2005 and officially brought the brand and product back to market in August.

Founded in 1883, Rheingold featured a well-known jingle, memorable advertising campaign and, of course, the Miss Rheingold pageant. Now it’s all back, thanks to Drinks Americas.

“Retro seems to be fashionable, and it’s always a good time for a good beer,” J. Patrick Kenny, CEO of Drinks Americas, said. “There’s nothing more iconic than Rheingold.”

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