SABMiller CEO wakes up to women consumers, slams loutish ads

on 20/05/15 at 8:55 am

Beer

ursus-beerBeer brewer SABMiller’s CEO Alan Clarke has criticised the “insulting” tone of beer advertisements over the years for driving away female customers.

Speaking after the company published its full-year results this week, Clarke is quoted by the Financial Times saying, “We have to acknowledge that core lager, for many years, was either dismissive of, or insulting to, women.”

Calling on the industry to “modernise” its image, he said that women should be brought into the fold and that the “lager lout, laddish, college frat” approach to beer marketing should be scrapped.

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