Stone Brewery Takes Up The Challenge: An American in Europe?
on 15/02/11 at 11:33 amBeer
What ales the European beer scene?
“They make great beer but they aren’t really driving anything,” said Randy Clemens, Stone’s public relations coordinator. “Germany and Belgium have gotten stagnant.”
In those nations, with their proud beer culture, that may sound like a smear from someone drunk on Arrogant Bastard Ale. Last summer, when Stone co-founders Greg Koch and Steve Wagner announced their intent to invade the Old World, some saw it as an example of California chutzpah.
“I find it laughable that Mr. Koch believes he’s going to move into Europe and tell them what they want,” read one post on an Internet chat board. “I admire his gumption but I am incredibly leery of his arrogance.”
If not arrogant, this project is at least unprecedented, the first time a craft brewery from the New World has opened in the Old World.