Will you be toasting this New Year’s with Sam Adams' Champagne Beer?

on 08/11/10 at 10:54 am


Boston Beer Co Inc’s Samuel Adams is launching a champagne-like brew later this month to prove that beer can be worthy of a New Year’s toast.

The limited run beer, called Infinium, will be sold in 750-ml bottles with foil-covered cork tops, like champagne. It is gold-colored, crisp and dry, with nearly double the alcohol content of an average beer and more than some wines.

“I get a beer that sits in between a champagne, a good dessert wine and a Sam Adams Noble Pils, which is a hoppy, aromatic pilsner,” said Jim Koch, chairman and founder of Boston Beer.

He hopes Infinium will help influence consumer perceptions about beer.

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