Founded in 2011 by beer evangelists and social media personalities Ashley Routson and Ryan Ross, IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend.
How to Participate in IPA Day
1. Organize an IPA Day event at your brewery, brewpub, restaurant, bar, bottle shop, home, or office. Share your events Post your events to the CraftBeer.com Event Calendar.
2. On August 2nd, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+, and other social media platforms with #IPADay hashtag.
3. See what other people are saying on Twitter by searching “#IPADay” at: search.twitter.com. Follow the conversation closely by adding an #IPADay search column on your Tweetdeck.
4. Become a craft beer steward in your community. Encourage non-craft beer drinkers to take a break from their normal beverage routine and join the collective toast on August 2nd. Set the goal of converting at least one person, if not the whole world of drinkers, into an IPA lover!