What Will Make Modern Times Beer Different? Part 4
on 22/01/13 at 2:08 pmBeer
Modern Times Beer and Helms Workshop are proud to unveil the stunningly gorgeous can designs that will represent the brewery on retail shelves in 2013.
“Classic, vibrant, and oozing panache, these are the cans to drink while installing an Eames chair in your vintage Alfa Romeo lowrider. This packaging will upstage your favorite tiki mug. They are so devastatingly tasteful, a koozie would be a crime,” says Jacob McKean, founder of Modern Times.
The result of a painstaking collaborative process, the cans will house Modern Times’ four year-round beers: Fortunate Islands, a hoppy wheat beer; Black House, an oatmeal coffee stout; Blazing World, an amber IPA; and Lomaland, a food-friendly saison.
“From the moment I started working on Modern Times, I knew I wanted packaging as cockstaggeringly magnificent as the beer I planned to put in it. So I went out and hired a design ninja to craft the cans,” says McKean.
“Jacob has a unique vision for this brewery, and we do our best work with passionate clients who aren’t afraid to be different in a crowded market,” said Helms.