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Yup, Lululemon’s makin’ beer to go with downward facing dog!

on 23/07/15 at 11:04 am


e78e65156cff592f25b36b41d5c7ace4e9619447“Beer, it’s the new yoga pant. Wednesday, it’s the new Friday.”

Strange bed partners. Or are they? Canadian yoga giant, Lululemon is getting into the beer business producing a run of 80,000 cans call Curiosity Lager in collaboration with Stanley Park Brewing in Vancouver. They’re producing it for the Seawheeze half marathon on August 15.

Seems like a targeted business decision to expand their men’s yoga business. Wonder if the men’s yoga pants will feature these specs for their regular men’s pants: ABC (anti-ball crushing) engineering gives you and the family jewels room to breathe

Hope so.