About time! Jelly Belly Unveils Beer-Flavored Jelly Bean

on 21/01/14 at 12:50 pm

Booze News

imagesJelly Belly unveiled one of its latest flavors this weekend – beer.

The Fairfield-based candy giant says a beer bean has been sought after by fans for years, so Jelly Belly decided to deliver.

Three years went into finding the right flavor for Draft Beer, according to development manager Ambrose Lee.

Since there are as many styles of beer as there are Jelly Belly candies, the company had to decide what flavor to tackle. Rather than a stout or a lager or an IPA or pilsner, a Hefeweizen flavor was chosen.

Jelly Belly says the chosen flavor is meant as an homage to beer’s German ancestry.