Ads Urge Wineries to Preserve the Cork

on 08/09/10 at 6:36 pm

Booze News

Boozenews editor: see previous story about cork sustainability.

Photo: Citizen Group A new campaign that promotes cork is an example of green marketing.

The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist.

Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and other synthetic materials. The campaign includes advertising, public relations, a Web site, events and a presence in social media like Facebook and Twitter.

{Full story via NY Times}