Alabama bans beer brand over dirty name on label

on 20/04/12 at 11:22 am

Booze News

AP Photo/Debbie Lord, Mobile Press Register

You can buy Fat Bastard wine in Alabama, but you’ll have to go elsewhere for Dirty Bastard beer.

The state alcoholic beverage control agency said Thursday it has banned the sale of Dirty Bastard beer in the state because of the profanity on its label.

Beer and wine are commonly sold in grocery and convenience stores and anyone can see the labels, so staff members rejected the brand because parents may not want young people to see rough language on the shelves, said Bob Martin, an attorney with the Alabama Alcoholic Beverage Control Board.

“That’s the whole reason for the rule, to keep dirty pictures and dirty words away from children,” he said. “Personally, I believe the staff made the right call.”

Workers at the agency consulted sources including the Federal Communications Commission and Wikipedia to develop a list of objectionable words that should not appear on product labels, Martin said, and the list includes “bastard.”

FULL STORY via Business Week

Enhanced by Zemanta