Bibendum supplier of wine & champagne to 2012 Olympics

on 12/03/11 at 10:58 am

Booze News

Bibendum has been chosen as the wine and Champagne supplier to the London 2012 Olympics. The north-London based wine distributor secured the significant and high-profile contract after a tender process with The London Organising Committee of the Olympic and Paralympic Games (LOCOG).

Bibendum’s managing director, Michael Saunders, described the news as “exciting, an honour, and a once in a lifetime opportunity”.

With over 10,000 athletes participating and 8.6 million tickets available for the Olympics – and another 1.5m for the Paralympics – Saunders did admit that logistically, “it is an enormous task,” but that Bibendum would “execute it immaculately”.

He also said that it would bring “incredible prestige for producers,” with the games attracting heads of state as well as many high-profile personalities from around the world.

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