Bols launches world’s first alcoholic foam. Oh, the possibilities!

on 09/08/11 at 4:10 pm

Booze News

Dutch liqueur brand Bols has launched the world’s first alcoholic foam.

Aimed at both the on- and off-trades, the versatile foam is designed to furnish cocktails, single serve drinks, sparkling wine, sodas, coffees and desserts, making molecular mixology available to everyday drinkers.

Created using a special pump and a patented ingredient, the foam keeps its hold for up to 15 minutes and comes in six different flavours: banana, blue, crème de cassis, amaretto, peppermint and white cacao.

Bols Bartending Academy’s global ambassador and head trainer, Rob Rademaker, said: “Bols is the first company in the world to introduce instant foam from the bottle. We’re excited to see how it will be received in the bartending community and among consumers.

“The launch of Bols Foam makes molecular mixology accessible to all and brings innovation to drinks presentation, producing new taste sensations for the consumer and enhancing the creative potential of Bols liqueurs,” Rademaker added.

Johna Penman, marketing controller for specialities for Bols’ distributor Maxxium UK, added: “Bols Foam is an exciting development for the UK and offers something new and unique with huge potential to enhance creativity and add theatre to drinks serves.”

The Bols Foam launch took place yesterday at Glo Glo’s in East London, where Rademaker demonstrated its versatility by incorporating the foam into a number of classic cocktails, including the Martinez and the Ramos Fizz.

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