‘Bruce Jenner Cocktails’ One of Most Inappropriate PR Pitches

on 25/04/15 at 11:13 am

Booze News

imagesFor any major televised event, there are a handful of brands eager to piggyback on the national attention through everything from Super Bowl ads to wannabe-viral videos about how to dress like you’re on the Oscars red carpet. Occasionally, overzealous brands miss the world’s social cues and try to ride the wave of a far more serious, branding-inappropriate event, to disastrous results: AT&T promoted its cell service as the best way to capture a photo of Ground Zero, while Valentino had to apologize after sending out a press release saying it was “pleased to announce” that Amy Adams carried one of its handbags to Philip Seymour Hoffman’s funeral. Now there’s a new addition to this ignominious list: an exclamation-point riddled press release we received promoting drinks to enjoy while watching Bruce Jenner’s highly anticipated interview with Diane Sawyer.

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For months, media have speculated that Bruce was planning to come out as transgender. He, and the entire extended Kardashian clan, have remained incredibly and uncharacteristically tight-lipped about Jenner’s “journey,” as Kim Kardashian put it. Tonight at 9 p.m., Jenner finally sits down with Sawyer for a two-hour interview special, where it is widely believed that he will address the rumors. No one is sure whether he will refute or confirm them, but if it is the latter, it will feature a public figure opening up about a deeply personal, deeply complicated decision — the kind that doesn’t really lend itself to a drinking game.

Let’s break down exactly how this email pitch goes horribly, horribly wrong.

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