Budweiser’s New Way to Give You Less Bud For Your Money

on 18/04/13 at 10:55 am

Booze News

Plenty of companies in the food and drink business work hard on offering super-sized portions or new jumbo cans, but not Budweiser. In an interesting twist on the well-established game of packaging gimmicks, the company today released a new can for its beer.

What’s interesting about the can? Well for one thing it has a design trick you’re probably never seen on a can before. But here’s the other thing: it contains less beer. Instead of the usual 12 ounces of Bud you might be used to, this one contains just 11.3 ounces.

The reason for the reduced portion is a pretty interesting design:

FULL STORY via WSJ

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