Campaign promotes wine corks over screwcaps

on 08/09/10 at 7:08 pm

Booze News

Boozenews Editor: here’s a different ‘take’ on the cork campaign

The cork industry has mounted a new campaign called I Love Natural Cork, that invites consumers to pledge to buy more wine sealed with natural cork stoppers.

“Natural cork in your wine bottle does more than just preserve and improve the quality and character of your wine. It preserves a centuries-long way of life in the rural communities of the Mediterranean cork oak forests, its incredible wildlife as well as the planet by absorbing CO2,” the campaign, which is backed by Britain’s Prince Charles, claims.

The statement’s sentiments are as suspect as its syntax. It demonstrates once again that the cork industry’s grasp on the realities of public relations is as shaky as ever.

{Full story via the Vancouver Sun}