Campaign promotes wine corks over screwcaps
on 08/09/10 at 7:08 pmBooze News
Boozenews Editor: here’s a different ‘take’ on the cork campaign
“Natural cork in your wine bottle does more than just preserve and improve the quality and character of your wine. It preserves a centuries-long way of life in the rural communities of the Mediterranean cork oak forests, its incredible wildlife as well as the planet by absorbing CO2,” the campaign, which is backed by Britain’s Prince Charles, claims.
The statement’s sentiments are as suspect as its syntax. It demonstrates once again that the cork industry’s grasp on the realities of public relations is as shaky as ever.