Carlos Santana Sells Hot Tequila Biz In Latest Booze Deal

on 14/08/14 at 8:18 am

Booze News

BUY_ONLINE_2013U.S. alcoholic beverage giant Constellation Brands (IW 500/306) (STZ) said Wednesday it will buy Casa Noble, a Mexican organic tequila maker partly owned by music icon Carlos Santana.

“As the first super premium spirits brand we’ll add to our portfolio, Casa Noble is a natural fit,” Constellation CEO Rob Sands said, adding that the acquisition complements the company’s Mexican beer brands Corona, Modelo and Pacifico.

The Victor, New York-based company, which produces and markets beer, wine and spirits in North America, New Zealand and Italy, said the transaction is expected to close in September.

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