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Celebrity Booze! This Time It’s The Pogues Whiskey Brand

on 29/07/15 at 4:00 pm

Booze News

pogues-whiskeyIrish band, The Pogues, collaborating with West Cork Distillers to launch The Pogues Irish Whiskey. The target market is 25 – 30 year olds. Duh. It will sell for around $47.

I wonder if they are in there actually making the stuff. If not, what does it mean to have a celebrity simply put their name on a bottle?