Daniel Craig, as James Bond, defends Heineken placement
on 18/04/12 at 9:47 amBooze News
Daniel Craig has defended the decision for James Bond to swap his trademark vodka martini for a glass of Heineken beer.
The actor is currently filming the latest 007 movie, “Skyfall“.
He points out that the sponsorship money the beer brand generates helps meet the cost of making and promoting the film.
Sponsorship and product placement has always been a major element to James Bond books and movies.