Daniel Craig, as James Bond, defends Heineken placement

on 18/04/12 at 9:47 am

Booze News

Daniel Craig has defended the decision for James Bond to swap his trademark vodka martini for a glass of Heineken beer.

The actor is currently filming the latest 007 movie, ā€œSkyfallā€œ.

He points out that the sponsorship money the beer brand generates helps meet the cost of making and promoting the film.

Sponsorship and product placement has always been a major element to James Bond books and movies.


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