Death by Flavored Vodka

on 10/02/12 at 11:18 am

Booze News

If spirits writers and apocalyptic cults are right and the world actually ends in 2012, it will be because of the new wave of flavored vodkas that evoke a stream of childhood memories.

“Whipped cream vodka tastes like, well, whipped cream vodka, which mostly tastes like whipped cream.”

According to the Mayan calendar, 2012 may well be the end of the world. Spirits writers and apocalyptic cults seem to converge on this point. Of course, we’ll all have to wait and see. No one can truly predict the world’s demise. But, if we can’t predict the end of the world, perhaps we can suggest the means by which the end will come.

While most people likely picture the end as a series of catastrophic events — meteorites crashing into earth, John Cusack racing his limo over rupturing fault lines, or even streaking missiles staring down nuclear annihilation — my prediction is, perhaps, a little less theatrical: death by flavored vodka.

We’re currently awash in a new wave of flavored vodkas that evoke an endless stream of childhood memories: gummy vodka, cookie dough vodka, bubblegum vodka, chocolate milk vodka, and so on. In fact, this is among the most prolific trends facing alcohol consumers today. It also happens to be one of man’s oldest pyschological states: nostalgia.

FULL STORY via The Atlantic

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