Do Dems or Repubs buy more wine? Election prediction based on wine sales

on 26/10/10 at 11:28 pm

Booze News

Photo: Kathryn Rem/The State Journal-Register

It’s the job of pollsters to predict how voters will cast their ballots.

As each election approaches, millions of dollars are spent on this endeavor, which includes a wealth of complicated methodology. Usually it works, but sometimes the results are embarrassingly inaccurate.

Loren Shanle has a simpler approach.

He sells Republican and Democratic wine at his Rochester, Ill., winery and tallies the sales.

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