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Did you know distilled booze is ‘Gluten Free’? Cheers!

on 03/05/13 at 11:41 am

Booze News

imagesThis week, 21st Century Distillery announced that its flagship Blue Ice Potato Vodka had become the first distilled spirit to be certified as “gluten-free” by the federal government.

Specifically, the Alcohol and Tobacco Tax and Trade Bureau — “TTB” for short — approved a request by 21st Century Distillery to change the label of the vodka to include a red sticker that says “gluten free.” Thomas Gibson, the company’s chief operating officer, told The Huffington Post that the company initially applied for this designation two and a half years ago. Getting it, he explained, required extensive testing of the vodka and distilling plant by the TTB. But he said the approval was worth the work.

“We’re the first spirits product that can put gluten-free on the label,” he said. “We’re going to be changing our packaging so that moving forward, all the bottles will have that seal. We’re really excited about that.”

Casual observers of the burgeoning gluten-free trend probably won’t be shocked by the introduction of the country’s first gluten-free brand of vodka. After all, Americans now spend more than $6 billion a year on gluten-free products, and nearly a third of all Americans say they’re trying to cut back on gluten. Dozens of new gluten-free products are released every month. Why should vodka be any different?