Do you really need an app to tell you how many drinks you’ve had? Pernod Ricard thinks so

on 12/11/13 at 12:24 pm

Booze News

indexPernod Ricard are to launch a UK version of Jacob’s Creek innovative new app which was launched in Australia earlier this year and lets you calculate how many standard drinks you’ve consumed by simply pointing your smartphone at your wine glass – it’s that simple! At the moment there is no fixed date for the release as there are a number of stakeholders involved.

The Wine Line app can calculate how many units of alcohol are in a glass of wine, no matter the shape and size of the glass. The app is ideal for wine drinkers as glass sizes often vary between bars and restaurants meaning people can lose track of their drink consumption.

Whilst carrying out research, Jacob’s Creek found that only 86% of Australians were aware of what constituted a ‘standard drink’. Research showed that with different sizes of glasses available in restaurants and bars, plus inconsistent pouring made it very challenging for consumers to actively monitor their consumption.

The Wine Line mobile App, in a world first, combined touch-based volume measurement with alcohol percentage data to calculate the user’s standard drinks over time.

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